July 20, 2006

Painful, Costly Trends


According to the American Society Of Plastic Surgeons, the number of elective cosmetic surgery procedures has increased 700% in the last decade, with minimally invasive procedures (like Botox) increasing an incredible 2800%!

They also note that Americans spent $16.7 billion on elective cosmetic surgery procedures last year - almost double the year before!

Wait, it gets better. It is estimated that 60% of last year's spending on elective cosmetic surgery procedures was financed!

Wondering where to spend those marketing dollars? Looking for a new market? The reality of unreality is waiting for you to introduce yourself.