September 25, 2006

Hogwash!

Customer surveys are great ways to figure out what your customers like or would change about your products, services, and people. Lots of companies use them to show off inflated statistics, but do they ever accomplish their ultimate goal - change? A new survey says no.

Do you use surveys to allow your customers to tell you what they never will face to face? Do you use the surveys to identify areas of improvement or to pat yourself on the back?

Lying to yourself only results in lying to everyone else.