Skip to main content

Exactly The Point

Jeff Jarvis's BuzzMachine contributes to the conversation with a great story about Dell and big business customer service. It is like I have said again and again, everyone in an organization has to convey the same story, because when any employee speaks, there is a customer listening.


Popular posts from this blog

Recommended Reading

I support literacy (no revelation there, not that many are against it) and would like to share some good books with points of view about the world at large. The first in the series is... Dry by Augusten Burrows. A truly witty, and thus endearingly honest, memoir of an advertising guru's journey into and through sobriety, friendship, and mortality. It seems real enough to pass for autobiographical .
Read more

Hell Yes, Sex Sells!

University of Colorado marketing professor Paul Herr and the late Yong-Soon Kang, an associate professor of marketing at Binghamton University, argue that images of sex and attractive people can actually hurt product credibility and detract from sales. While the study relevantly shows that credibility may take a hit, it should be pointed out that the marketer responsible for putting that good-looking, half-naked girl next to the product was not interested in credibility, simply attention. And guess what? It worked. Once. When you compete for attention with gimmicks and superlatives, you will achieve it. Once. After that, you had better bring something worthwhile to the table, or your customer who was drawn in by impressive advertising or spokespersons will walk away frustrated from the lack of anything substantial. (Unless, of course, he managed a date with the spokeswoman.) Screaming for attention can be effective from time to time, as long as you have something to scream abou...
Read more

List Of Convenient Excuses To Avoid Change

1. "That will never work." 2. "That said, the labor laws make it difficult for us to do a lot of the suggestions you put out. And we do live in a lawsuit oriented society." 3. "Can you show me some research that demonstrates that this will work?" 4. "Well, if you had some real-world experience, then you would understand." 5. "I don't think our customers will go for that, and without them we'd never be able to afford to try this." 6. "It's fantastic, but the salesforce won't like it." 7. "The salesforce is willing to give it a try, but [insert major retailer/corporation/partner here] won't stock it." 8. "There are government regulations and this won't be permitted." 9. "Well, this might work for other people, but I think we'll stick with what we've got." 10. "Our team doesn't have the technical chops to do this." 11. "Maybe in the next b...
Read more