Sincerity Is Overrated

"I've been blessed, and had the good fortune to work alongside some VERY passionate, smart, caring, and most of all --- sincere people. I write about that fact--- it is included in my profile to the right of this post....it's a big part of who I am."
Good for him. As for me, I have definitely seen my share of talent, passion, and ambition, but I have also been witness to just as much debauchery, apathy, and opportunism. Those dark attributes have greatly influenced how I process the world.

The world is filled with awe-inspiring, captivating, and marvelous people, places, things, and ideas. They deserve attention - to have people wrap their hands, eyes, and minds around them. My experience, however, teaches me that there is an unfortunately substantial amount of people and organizations out there ready and willing to exploit those wonders and use them for purposes misaligned with the general good of human kind - using them only for their selfish gratification.

Be careful what you put into the world and how you do it. Ideas, like children, will represent you long after you have stopped involving yourself in their upbringing.

"Happiness - We're All In It Together!" (Billboard displayed in the movie Brazil.)

Hell Yes, Sex Sells!

University of Colorado marketing professor Paul Herr and the late Yong-Soon Kang, an associate professor of marketing at Binghamton University, argue that images of sex and attractive people can actually hurt product credibility and detract from sales. While the study relevantly shows that credibility may take a hit, it should be pointed out that the marketer responsible for putting that good-looking, half-naked girl next to the product was not interested in credibility, simply attention. And guess what? It worked. Once. When you compete for attention with gimmicks and superlatives, you will achieve it. Once. After that, you had better bring something worthwhile to the table, or your customer who was drawn in by impressive advertising or spokespersons will walk away frustrated from the lack of anything substantial. (Unless, of course, he managed a date with the spokeswoman.) Screaming for attention can be effective from time to time, as long as you have something to scream abou...

List Of Convenient Excuses To Avoid Change

1. "That will never work." 2. "That said, the labor laws make it difficult for us to do a lot of the suggestions you put out. And we do live in a lawsuit oriented society." 3. "Can you show me some research that demonstrates that this will work?" 4. "Well, if you had some real-world experience, then you would understand." 5. "I don't think our customers will go for that, and without them we'd never be able to afford to try this." 6. "It's fantastic, but the salesforce won't like it." 7. "The salesforce is willing to give it a try, but [insert major retailer/corporation/partner here] won't stock it." 8. "There are government regulations and this won't be permitted." 9. "Well, this might work for other people, but I think we'll stick with what we've got." 10. "Our team doesn't have the technical chops to do this." 11. "Maybe in the next b...

Wreathian

Search This Blog