The Little Things, They Do Bring Tears

Update

Since I posted about Oddica's unique and thoughtful way of creating an overwhelmingly positive, post-sell, customer experience, my blog readership has increased by about 20 folks per day (that number is big enough to notice around here). The reason? Oddica is not only unique and thoughtful toward their customers, they are also a karma-spewing, marketing machine and take the time each day on their news page to individually thank the people who have acknowledged them.

One more "Bravo"!

Gary Hall Swims With Sharks

Two articles about a controversial, but always interesting, individual... On spearfishing and boxing On spearfishing and shark attacks Thanks to Wally

What You See (Part 1)

When a camera takes in an image, it is objective and records what comes through its lens, without bias, not giving preference to one piece of information over another. The brown book sitting on the shelf is as important to the camera as the red fingernail raised toward the sky. When the brain takes in an image, it receives 400,000,000,000 bits of information each second, but only processes 2,000 of those bits because the brain has a network of neurons that has been trained to use associations, both of objections and of familiarity, to sort information into quickly usable portions of fuel for decision making. When watching a movie, is the focus on the streetlight in the background or the exploding truck in the foreground? The camera makes no separation between one bit of light and another, but the brain does.

Small Enough To Be Hugely Successful

For centuries, putting something on paper (disk, etc.) and distributing it has been exclusive to huge media companies. Anyone can create a website or a start a dry cleaner, but publishing has been traditionally dominated by gigantic media houses. No more. Along comes Lulu and enables anybody to publish a book. A real book - with hearty paper, professional covers, and a listing in the Library Of Congress ! One at a time, they turn them out. For less than the price of a DVD player you can even have your book distributed through the same mainstream channels from which companies such as Barnes & Noble and Amazon buy their inventory. The book certainly will not market itself, but it is definitely there in front of decision makers where it would never have been otherwise. Lulu has turned an entire industry on its ear by giving power back to creators and customers, alike. For industries like pharmaceuticals, where huge companies took the power of independent pharmacies , the pend

Wreathian

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