Google Search Results Stink

Big, dark internet secret #17: Google does not have the best search results. So why are they the number one search engine in the world (about 43% of all internet searches occur on Google)? Sites like AltaVista consistently deliver more relevant results pertaining to almost any imaginable search, but they barely make it onto the competitive map (about 1% of all internet searches occur on AltaVista).

Google does one thing. It is simple and easy to understand. When you go to the website, you have two choices... search or leave. In the beginning, when folks asked their internet savvy friends where to find something on the internet, those friends would refer to Google because it was straight forward and they knew it could not possibly be screwed up. It was so simple to use, it spread like chicken pox through a third grade classroom.

Good does not have to be complicated or overwrought. Want an idea to spread? Make it easy to use, easy to talk about, and easy to recommend. That way, when your competition is more effective, less expensive, or more reliable, you can still be number one.

Mold For Your Fruit

Every so often, a trend pops out at you. It may even seem downright unavoidable. The train of thought runs you over before you have a chance to think about it. This week has revealed such a happening. Here are three slightly scary examples of the progressing passion for premier produce! Vegiforms are plastic molds inside of which fruits or vegetables are grown. As they grow, the fruits or vegetables are pressed against the mold and when they are removed, out comes an eggplant elf, or perhaps a cucumber clown. Disney , through its Imagination Farms division, is launching the Disney Garden brand of produce. More or less like any other fresh, Florida-grown consumables but with stickers of beloved Disney characters plastered all over. They quote a grandmother who believes that she will be able to have her granddaughter shiver with the same level of enthusiasm over the Disney-laced produce as the young girl does over hot chocolate and candy. Finally, there is the CBS partnership wi...

List Of Convenient Excuses To Avoid Change

1. "That will never work." 2. "That said, the labor laws make it difficult for us to do a lot of the suggestions you put out. And we do live in a lawsuit oriented society." 3. "Can you show me some research that demonstrates that this will work?" 4. "Well, if you had some real-world experience, then you would understand." 5. "I don't think our customers will go for that, and without them we'd never be able to afford to try this." 6. "It's fantastic, but the salesforce won't like it." 7. "The salesforce is willing to give it a try, but [insert major retailer/corporation/partner here] won't stock it." 8. "There are government regulations and this won't be permitted." 9. "Well, this might work for other people, but I think we'll stick with what we've got." 10. "Our team doesn't have the technical chops to do this." 11. "Maybe in the next b...

Le Tour De France

In one of the single, greatest, individual efforts in all of sports, Floyd Landis overcame what should have been an insurmountable deficit to pull himself into third place in this year's Tour de France. He failed miserably the day before and then made up for it through willpower and determination. He will probably win. But that is not the story. The story is that Americans had no idea. While it made front page headlines across Europe, Australia, and Africa, it was on page thirteen of the sports section in the local, metropolitan newspaper. While bicycle racing is one of the less popular sports here in the States, the Tour de France is consistently one of the top two sporting events in the world each year. This year, its attendance and viewership were eclipsed only by the dramatic World Cup . Take a chance to recognize greatness, even if it is outside the boundaries of daily life. Floyd Landis' legendary effort has already been forgotten by the mainstream, even though it ...

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