Skip to main content

Proud Owner Of 382


Authentic. Creative. Passionate. These are all adjectives that add up to the holy grail of a great story - Original. And they are all perfectly demonstrated by a Swiss artist named Sala in his latest effort. His One Thousand Paintings have already become instantly valuable (people are already being solicited to donate them to MoMA).

This is the first idea of its kind. It started in February when Sala displayed his newest works at a show in Basel, Switzerland. Before today, he had sold 109 paintings. Someone picked up the story and broadcast it across the internet this morning. Today alone he sold 208.

Remarkable stories and ideas spread quickly and without much effort. Reminisce about Sala's story next time you spend too much time thinking about advertising or marketing campaigns and consider spending more time thinking about the fundamental story your service or product tells your customers and prospects.


Popular posts from this blog

Recommended Reading

I support literacy (no revelation there, not that many are against it) and would like to share some good books with points of view about the world at large. The first in the series is... Dry by Augusten Burrows. A truly witty, and thus endearingly honest, memoir of an advertising guru's journey into and through sobriety, friendship, and mortality. It seems real enough to pass for autobiographical .
Read more

List Of Convenient Excuses To Avoid Change

1. "That will never work." 2. "That said, the labor laws make it difficult for us to do a lot of the suggestions you put out. And we do live in a lawsuit oriented society." 3. "Can you show me some research that demonstrates that this will work?" 4. "Well, if you had some real-world experience, then you would understand." 5. "I don't think our customers will go for that, and without them we'd never be able to afford to try this." 6. "It's fantastic, but the salesforce won't like it." 7. "The salesforce is willing to give it a try, but [insert major retailer/corporation/partner here] won't stock it." 8. "There are government regulations and this won't be permitted." 9. "Well, this might work for other people, but I think we'll stick with what we've got." 10. "Our team doesn't have the technical chops to do this." 11. "Maybe in the next b...
Read more

Hogwash!

Customer surveys are great ways to figure out what your customers like or would change about your products, services, and people. Lots of companies use them to show off inflated statistics, but do they ever accomplish their ultimate goal - change? A new survey says no. Do you use surveys to allow your customers to tell you what they never will face to face? Do you use the surveys to identify areas of improvement or to pat yourself on the back? Lying to yourself only results in lying to everyone else.
Read more