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Authentic. Creative. Passionate. These are all adjectives that add up to the holy grail of a great story - Original. And they are all perfectly demonstrated by a Swiss artist named Sala in his latest effort. His One Thousand Paintings have already become instantly valuable (people are already being solicited to donate them to MoMA).

This is the first idea of its kind. It started in February when Sala displayed his newest works at a show in Basel, Switzerland. Before today, he had sold 109 paintings. Someone picked up the story and broadcast it across the internet this morning. Today alone he sold 208.

Remarkable stories and ideas spread quickly and without much effort. Reminisce about Sala's story next time you spend too much time thinking about advertising or marketing campaigns and consider spending more time thinking about the fundamental story your service or product tells your customers and prospects.


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