Skip to main content

Flex Those Tiny Muscles!


Because we, like most of our readers, are small (although, almost medium-sized is an appealing goal), this musing makes a lot of sense.

As the world comes closer together, "mom and pop shops" can now be "global micro-brands" (pretty good spin, eh?) without much more effort than it would take to build local business, perhaps even less, as the internet is a genius form of communication when used correctly.

Stay small, stay in control, and stick to your vision. There is a lot of hope and success out there for the little guy!


Popular posts from this blog

Recommended Reading

I support literacy (no revelation there, not that many are against it) and would like to share some good books with points of view about the world at large. The first in the series is... Dry by Augusten Burrows. A truly witty, and thus endearingly honest, memoir of an advertising guru's journey into and through sobriety, friendship, and mortality. It seems real enough to pass for autobiographical .
Read more

List Of Convenient Excuses To Avoid Change

1. "That will never work." 2. "That said, the labor laws make it difficult for us to do a lot of the suggestions you put out. And we do live in a lawsuit oriented society." 3. "Can you show me some research that demonstrates that this will work?" 4. "Well, if you had some real-world experience, then you would understand." 5. "I don't think our customers will go for that, and without them we'd never be able to afford to try this." 6. "It's fantastic, but the salesforce won't like it." 7. "The salesforce is willing to give it a try, but [insert major retailer/corporation/partner here] won't stock it." 8. "There are government regulations and this won't be permitted." 9. "Well, this might work for other people, but I think we'll stick with what we've got." 10. "Our team doesn't have the technical chops to do this." 11. "Maybe in the next b...
Read more

Hogwash!

Customer surveys are great ways to figure out what your customers like or would change about your products, services, and people. Lots of companies use them to show off inflated statistics, but do they ever accomplish their ultimate goal - change? A new survey says no. Do you use surveys to allow your customers to tell you what they never will face to face? Do you use the surveys to identify areas of improvement or to pat yourself on the back? Lying to yourself only results in lying to everyone else.
Read more