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New Storytelling


The filmmakers of The Men Who Fell are taking the engineered reality of their tale to the fullest, logical level of immersion. Besides being visually absorbing, they have created an entire backstory and corporate website for the company at the center of their movie.

When you have an audience interested in a story leading up to the primary story you are trying to tell... good work.


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Recommended Reading

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List Of Convenient Excuses To Avoid Change

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The... OUCH... Hard... YIKES... Way...

I learned an important lesson today. Starting in the middle of a concept and talking about it to the end makes you sound really smart, if not so smart that the concept can zoom right over your audience's head. That can be a good thing... or a bad thing. When starting from an assumed position, whether it be philosophy or knowledge, you are going to come across as thoughtful or knowledgeable to your audience. This mostly happens because they are starting from a position of less experience. If you want to bowl someone over, start in the middle. Being overwhelmed by information and trying to fit pieces of it together to make sense of the last half of a story is tiring and confusing. Of course, this has its place. It is like walking into a primitive village with a lighter.... By the time you bite off the head of a snake and chug down the local beverage, everyone will be ready to listen when you shout, "Follow me!". Both religion and Ron Popeil have recruited millions t...
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