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Converting Infidels

An usable idea to bring in web traffic without enlisting technology.


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List Of Convenient Excuses To Avoid Change

1. "That will never work." 2. "That said, the labor laws make it difficult for us to do a lot of the suggestions you put out. And we do live in a lawsuit oriented society." 3. "Can you show me some research that demonstrates that this will work?" 4. "Well, if you had some real-world experience, then you would understand." 5. "I don't think our customers will go for that, and without them we'd never be able to afford to try this." 6. "It's fantastic, but the salesforce won't like it." 7. "The salesforce is willing to give it a try, but [insert major retailer/corporation/partner here] won't stock it." 8. "There are government regulations and this won't be permitted." 9. "Well, this might work for other people, but I think we'll stick with what we've got." 10. "Our team doesn't have the technical chops to do this." 11. "Maybe in the next b...

Le Tour De France

In one of the single, greatest, individual efforts in all of sports, Floyd Landis overcame what should have been an insurmountable deficit to pull himself into third place in this year's Tour de France. He failed miserably the day before and then made up for it through willpower and determination. He will probably win. But that is not the story. The story is that Americans had no idea. While it made front page headlines across Europe, Australia, and Africa, it was on page thirteen of the sports section in the local, metropolitan newspaper. While bicycle racing is one of the less popular sports here in the States, the Tour de France is consistently one of the top two sporting events in the world each year. This year, its attendance and viewership were eclipsed only by the dramatic World Cup . Take a chance to recognize greatness, even if it is outside the boundaries of daily life. Floyd Landis' legendary effort has already been forgotten by the mainstream, even though it ...

In Someone Else's Shoes, Er, Claws

Richard Feynman , populist physicist, Nobel Prize winner, and contributor to the atomic bomb, used to be fond of telling a story about helping out a friend in the psychology department at the Massachusetts Institute Of Technology . His friend was conducting behavioral experiments with rats. She had set up a corridor with several doors on each side. On one side, the rats would be let into the corridor. On the other side, there would be food behind one of the doors. She wished to see if the rats could be trained to go in the third door to the right every time, with or without the reward of food and regardless of the door at which they began. The rats would immediately go to the door where they had found food the time before. Which door they had started from or how many doors away it was appeared to be meaningless. Making the realization that there had to be some clue instructing the rats toward the door concealing the food, she decided to meticulously paint each of the doors to be...