October 27, 2006

Shadows And Light

Telling people everything about a product or service, how it is made, what it does, where it comes from, is not marketing, it is education. Unfortunately, many marketers frequently confuse the two ideas. Marketing is telling people about the parts of the story they want to hear.

Apply this logic to sausage factories and you will quickly understand.

Creating shadows is just as important as shedding light, but one is for you and one is for them.