August 11, 2006

Now You Care

Regardless of the outcome, the historical significance, or the longevity of the story, Floyd Landis deserved to be on the front pages of American newspapers long ago. Landis' life story of rivalry, victory, and tragedy have been told but are listened to by few. Only when the perspective is culturally or socially familiar, as with sports related controversy, do stories rise to the top of the editor's desk.

Paying attention to the point of view from an insider with one eye on the outside can provide a tremendous spark. Find one and never forget that the page thirteen story is a page one story to someone, maybe even you or your customers.