Bar Marriage (The Old Adage In Detail)

It is your goal to be married. You go to a bar and begin your search for a spouse. Two options present themselves.

First - you ask each and every person there if they would like to marry you. Do it long enough in enough places and, odds are, someone will say yes. It takes a lot of asking and the end result is quick, short-term, and ultimately unstable.

Second - you seek out individuals who you find attractive and to whom you think you may have something to offer. You approach them, have a conversation, and discover that the possibility for a relationship has been qualified by both sides. Dating ensues and some time later, a well-heeled, long-term, stable relationship is formed.

The problem with the first example is that if they said yes to you so quickly, what is keeping them from saying yes to another suitor just as easily?

What if your best customers or clients actually have an otherwise inexplicable attraction to your business? What if building that relationship is more than simply matchmaking needs and capabilities? What if your best business relationships exist because of the same things that inspire your best personal relationships? Chemistry.

You find each other attractive because of your shared, inherent traits. The conversation is organic and easy to have. A beautiful, beneficial relationship blossoms because you both take care of each other.

Everyone wants attention. What better way to hold it than a committed relationship?

List Of Convenient Excuses To Avoid Change

1. "That will never work." 2. "That said, the labor laws make it difficult for us to do a lot of the suggestions you put out. And we do live in a lawsuit oriented society." 3. "Can you show me some research that demonstrates that this will work?" 4. "Well, if you had some real-world experience, then you would understand." 5. "I don't think our customers will go for that, and without them we'd never be able to afford to try this." 6. "It's fantastic, but the salesforce won't like it." 7. "The salesforce is willing to give it a try, but [insert major retailer/corporation/partner here] won't stock it." 8. "There are government regulations and this won't be permitted." 9. "Well, this might work for other people, but I think we'll stick with what we've got." 10. "Our team doesn't have the technical chops to do this." 11. "Maybe in the next b...

Le Tour De France

In one of the single, greatest, individual efforts in all of sports, Floyd Landis overcame what should have been an insurmountable deficit to pull himself into third place in this year's Tour de France. He failed miserably the day before and then made up for it through willpower and determination. He will probably win. But that is not the story. The story is that Americans had no idea. While it made front page headlines across Europe, Australia, and Africa, it was on page thirteen of the sports section in the local, metropolitan newspaper. While bicycle racing is one of the less popular sports here in the States, the Tour de France is consistently one of the top two sporting events in the world each year. This year, its attendance and viewership were eclipsed only by the dramatic World Cup . Take a chance to recognize greatness, even if it is outside the boundaries of daily life. Floyd Landis' legendary effort has already been forgotten by the mainstream, even though it ...

Environmentally Conscious Graffiti

What are all the hip kids doing these days? Marketing their products on the streets, generating word of mouth , of course! Using pressure washers and urban soot, there has been a trend to "clean up" dirty city walls and sidewalks by adding advertising artwork. The most infamous are Vision Media's campaign (top right) for the 2006 Lotus Awards and O&M/London's Ultimate Fuel promotion (bottom right) for BP . As with most art, even etching commercial messages into dirt had its origins somewhere. This trend is usually linked with British graffiti artist Moose and his chemically etched Smirnoff reverse stencils (for which he was promptly disparaged and fined , mind you). It is brilliant that people are finding ways to gain attention while still bringing to light an issue of social consciousness. Those city bits are pretty filthy. Hopefully, local governments and homeowners associations will find cleanliness to be a higher virtue than homogenicity.

Wreathian

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