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Overselling The Package

You can't sell the value meal until you've sold the burger, and you can't sell the package of goods until you've sold the primary component.

Find the one thing that has the best shot at being bought by your potential clients. Sell it and then let it work. If it works for the client (and why would it not?), then you have already accomplished the majority of your marketing.


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Hell Yes, Sex Sells!

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