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Personal Branding

You (hopefully) are memorable. Keep in mind that you are always in the process of creating a brand image of yourself. People are always forming or reinforcing opinions of who you are to them. Did you catch that... "to them"? Cornelius Huxtabull vs. Mark Jones. How many Cornelius's have you met in your lifetime? Mohawk vs. Shaved Head. Not always appropriate, but memorable, none the less. Voluptuous vs. Matronly or Patronly vs. Brotherly. This one goes frequently unspoken. Evil Prick vs. Passive-Aggressive Doormat. Nice does not equal successful. Then again, memorable does not always equal positive. tony@megacorp.com vs. tjohnson@megacorp.com. Most people have no idea what your last name is but are happy to know you by your first. Every interaction builds on a relationship - with coworkers, clients, baristas, doormen.... It is perfectly acceptable to bring yourself to your work. Take every opportunity to set yourself apart with your personality.

There's Something Funny About Zombies

They are even funnier when they are arrested for being terrorists . Try not to think too loudly when in Minneapolis.

"I Just Don't Know What's Good Anymore"

Commerce whacks art in the back of the kneecaps, once again... Barneys Obsessions - Warhol Soup Cans .

Out Of Rehab And In Denial

George Carlin's great (and funny) example of why 85% of the words that come out of a person's mouth, especially at a meeting where someone is trying to sell something, mean nothing at all. You have no idea what he is talking about or what it means, but it sounds really impressive, even though it is completely contradictory and meaningless. People are always trying to use more words, probably because they want to be sure they never miss any topics - like a shotgun wounding innocent bystanders. If someone is uninterested in the main thrust of what you came to say, what does it matter if they miss some of the side notes?

Looks Like A Drug Rep

Doctors and their staffs can see (maybe even smell) pharmaceutical sales people from several hundred yards away. Drug reps look the same. Women wear tailored, black, wool business suits with white blouses. Men show up in black gabardine slacks and blue shirts, usually with apathetically chosen neckties. Receptionists apply their prejudices as soon as a drug rep walks through the door he or she just held open for woman pushing a stroller. And those prejudices, good or bad, control the drug rep's upcoming experience. Perhaps there is a set of office rules governing which ones or how many the doctor will bear to see in any given day, but mostly, it is the first impression of the person guarding the door that will determine the success or failure of the predestined sales rep. So why do they all look the same? Because same is comfortable and familiar. If they do things the same as all the others they will be accepted into offices, they will deliver predictable results, and they w...

The Truth Hurts, But Keep It To Yourself

The folks at Four Paws Design sound like they are constantly annoyed and wrote their company policies late at night after a long day of tolerating customers. They sound like life would be easier for them without the constant pestering of having to deal with orders. Eventually, it will be. Contention and righteousness are no way to solve a problem. Everyone involved becomes indignant and upset and nothing is resolved, especially in the long term. In contrast, the folks at Woot! actually use sarcasm, apathy, and indignation to their advantage.