Wreathian

Doing things face to face is better than doing things over a technological interface. There is a distinct hierarchy that has been almost indisputable... until recently, according to a new British survey. Before the internet... 1. Face to face 2. Telephone 3. Postal mail Today... 1. Face to face 2. Telephone 3. E-mail 4. Social networking site 5. Postal mail 6. Video conference Give it a few years and watch Apple bring video conferencing up the list with FaceTime . Poor U.S Postal Service....

Microsoft released Windows Vista yesterday. They played it like the next big record from a teenage rock band. Except there aren't any groupies. Read about it in the New York Times .

No single raindrop believes it is responsible for the flood.

You can't sell the value meal until you've sold the burger, and you can't sell the package of goods until you've sold the primary component. Find the one thing that has the best shot at being bought by your potential clients. Sell it and then let it work. If it works for the client (and why would it not?), then you have already accomplished the majority of your marketing.

Have you ever been driving on a highway when a police officer works his way into your little pod of traffic? Everyone slows down, afraid that they will be nabbed for doing exactly what they were doing when the officer was out of their eye sight (but not radar range, mind you). Does the same thing happen when your boss walks into a meeting? Both the officer and your boss are omnipresent. They both know you are repressing your instincts because of their presence. And most importantly, they both have the ability to hand you a little pink slip of paper that could cost you a lot of money. Civil disobedience is a right, so bend (or break) a law or two under the watchful eye of the man. James Dean would do it.

My dad loves the fact that he "borrows" the neighbor's wireless signal. He does not have a router at all. Most people have one. It sits next to the cable modem and zings along with a high-speed internet connection. I have three. One for the voice-over-IP phone system and one on each end of the house, linked together so I can wander around in my boxer shorts, laptop in tow, typing entries for this blog. What does it all mean? Who knows, but there is probably some connection for your product or service in measuring things like this. Non-standard demographic, personality, or habitual data can mean a lot... if only you can find the right, strange, little niche and align it with your purpose.